Nolan's Film Drives Summer Demand
Christopher Nolan's 'The Odyssey' is one of the biggest movies of the year and is his first film entirely shot on IMAX 70mm film.
12The Journal
Can't Get an IMAX Ticket? That's Kind of the Point
IMAX CEO Richard Gelfond explains why the scarcity of 70mm film theaters enhances the appeal of Christopher Nolan's latest film.
IMAX CEO Richard Gelfond discusses the company's origins, his relationship with Christopher Nolan, and the strategic value of limited 70mm IMAX theater availability.
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Can't Get an IMAX Ticket? That's Kind of the Point.
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Scarcity Creates Coveted Tickets
With fewer than 40 70mm film IMAX theaters in the United States, tickets for the film are among the most coveted this summer.
3CEO Discusses Strategy and Origins
IMAX CEO Richard Gelfond talks about the company's origins, his relationship with Nolan, and why he isn't scared of competitors.
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“How does IMAX plan to expand its 70mm theater count?”
“What other films are being shot on IMAX 70mm?”
“How does IMAX compete with digital projection?”
Questions
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Why are IMAX tickets so hard to find?
There are fewer than 40 70mm film IMAX theaters in the United States, making those tickets some of the most coveted this summer.
3Experts
Voices named in the source.
Richard Gelfond
IMAX CEO
4Sources and disclosure
Where this guide comes from.
This guide is based on the episode 'Can't Get an IMAX Ticket? That's Kind of the Point' from The Journal, published on 2026-07-23.
- Publisher show notes
Christopher Nolan’s “The Odyssey” is one of the biggest movies of the year.
- Publisher show notes
It is also his first film entirely shot on IMAX 70mm film.
- Publisher show notes
But there are fewer than 40 70mm film IMAX theaters in the United States, making those tickets some of the most coveted this summer.
- Publisher show notes
Ryan Knutson talks with IMAX’s CEO, Richard Gelfond, about the company’s origins, his relationship with Nolan and why he isn’t scared of competitors.
- Publisher show notes
Further Listening:
- Publisher show notes
- These Movies Finally Got Gen Z Into Theaters
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- Why Hollywood Can't Find Good Scripts
- Publisher show notes
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